Wake up and smell the coffee - Black Gold

''Multinational coffee companies now rule our shopping malls and supermarkets and dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oil.

But while we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields.

Nowhere is this paradox more evident than in Ethiopia, the birthplace of coffee. Tadesse Meskela is one man on a mission to save his 74,000 struggling coffee farmers from bankruptcy. As his farmers strive to harvest some of the highest quality coffee beans on the international market, Tadesse travels the world in an attempt to find buyers willing to pay a fair price.

Against the backdrop of Tadesse's journey to London and Seattle, the enormous power of the multinational players that dominate the world's coffee trade becomes apparent. New York commodity traders, the international coffee exchanges, and the double dealings of trade ministers at the World Trade Organisation reveal the many challenges Tadesse faces in his quest for a long term solution for his farmers''.

Read more at http://www.blackgoldmovie.com/. See the movie trailer for Black Gold here. And note that it is shown in Uganda May 3rd-13th at the Amakula Kampala International Film Festival - read more here!

Comments

[Oji Chet Adison]

Please can somebody tell me the name of the popular Ugandan coffee brewer.He owns a take away coffee brewing trade mark, he was recently visited by the president of Uganda.
I will highly appreciate any help and reply to my email address afronet@afronet.hu
Thanks in anticipation.
Oji Chet Adison