An Interesting Example On Fundraising For Northern Uganda

One of my friends in CPH put my attention to a well-produced fundrasing campaign aiming at supporting the children suffering from the conflict in northern Uganda.

No one can disagree with the purpose, but some people just happen do a better job than others when 'selling' Africa to the rest of the world.

Apart from having a real good cause, an ideological mind-set and the structure working on the ground - I personally put a high emphasis on the technical and qualitative aspects - the graphic set-up, the quality of the photos, the texts, the merchandise and the quality of the web-site.

These ones, The Invisible Children, Inc. have done an excellent job.

Take a look here.