Yesterday the Danish daily Politiken wrote about the Danish artist Nadia Plesner, who has been sued by the French fashion designer Louis Vuitton.
Reason is that she printed the image (left) on a T-shirt. The T-shirts are meant to bring attention to Darfur, and the income of the sale to be used for Divest for Darfur.
The artist constructed the image on the grounds of the idea that people prefer to engage in celebrities, like Paris Hilton - we don't want to deal with Africa.
Celebrities like Paris Hilton are (in)famous for small pet dogs and namely the Louis Vuitton bag. Hence, the idea of the combination - maybe the acessorizes would create the attention needed?
It did. Louis Vuitton didn't like that the bag in the image looked like his invention. The interesting thing is that Louis Vuitton's dislike of the idea might raise even more attention. Although, there might also be a chance that Louis Vuitton or the artist turn it into a case of how far your artistic freedom ranges.
And not a case of how the Western world looks at Africa, or what is actually going on in Darfur?
Things are entwined, and a debate on the above is never a bad thing. I like the title of the campaign in particular - Simple Living - putting Paris Hilton's lifestyle in comparison with life in Africa - in this case Darfur.
I have personally never really seen the point in dressing up a dog, or for that matter carrying a bag just for the name of the brand (and the fact that it costs more than my monthly salary), but truth is that people will rather read Hollywood headlines on non-substantial matters than deal with real life. I find it courageous of the artist to focus on that.
Check out Nadja Plesner's Simple Living Campaign here.