Where do Tanzanians get their news?

AudienceScapes has made a media survey on Tanzania, which I suggest to be studied by persons with an intention of communicating to - or campaigning - watanzania.

Here, some interesting points:

• Eighty three percent of Tanzanians get news and information from radio, making it the leader among both media and non-media sources.
• As incomes rise, Tanzanians’ range of information sources expands.
• SMS messages outrank newspapers as a source.
• Potential for increased information targeting via SMS to all those with mobile phone access.
• 66 percent of Tanzanians said they get information regularly from friends and family, but only a third of this group said they completely trust friends and family as a source.
• Government are the most highly trusted sources of information for Tanzanians.
• Close to 60 percent of Tanzanians discuss news and information with others in their community at least weekly, and 44 percent are asked for their opinion on major news stories weekly.

Find the survey here.

NB. I couldn't find any information as to how many people were part of the survey, also I think it could be interesting to know where it was carried out.